Sellics Review: Now Operating as Perpetua, a Full Retail Media Platform

Editorial note: sellics.com now redirects to perpetua.io, and Perpetua's own site states "Sellics joins forces with Perpetua." Sellers who remember Sellics as an all-in-one Amazon platform should know the product has merged into and now operates under the Perpetua brand.

Sellics built its reputation as an integrated Amazon management platform combining PPC, keyword tracking, and profit analytics. That platform's technology and brand now live on as part of Perpetua, a broader retail media optimization company serving Amazon, Walmart, and other advertising channels.

What Is Perpetua (formerly Sellics)?

Perpetua is a retail media optimization platform that automates and optimizes advertising campaigns across multiple marketplaces and channels, aimed at improving ad performance and overall profitability rather than treating advertising as an isolated line item.

Key Features

Marketplace advertising optimization. Manages campaigns across Amazon, Walmart, and other retail platforms from a unified system.

Display and video advertising. Supports Amazon DSP and OTT (over-the-top / streaming) advertising formats, extending beyond standard search ads into broader brand-building channels.

Automated, goal-based campaign management. Campaigns are created and executed against strategic goals — growth, profitability, brand defense, or awareness — rather than a single one-size-fits-all optimization target.

Smart bidding algorithms. Conversion-based bidding aims to maximize efficiency rather than simply chasing the lowest possible cost per click.

Intelligent recommendations. Contextual suggestions cover budget adjustments, keyword optimization, and seasonal strategy shifts.

Comprehensive reporting. Multi-channel analytics covering ACoS tracking, sales attribution, and market intelligence, plus enterprise-level incrementality measurement to show true advertising impact rather than just surface-level metrics.

Who Perpetua Is For

The platform serves online sellers and brands on major marketplaces, agencies managing multiple clients, and mid-market to enterprise ecommerce businesses. Named client examples include Crocs, Hero Cosmetics, and Mike's Hot Honey — indicating a client base weighted toward established, recognizable brands rather than early-stage sellers.

Pricing

Not publicly listed; prospective users need to book or request a demo for custom pricing, typical of enterprise-oriented advertising platforms.

Strengths and Considerations

Perpetua's emphasis on incrementality measurement and goal-based (rather than purely metric-based) campaign management reflects a more sophisticated approach than simple bid automation — useful for brands that need to justify advertising spend to stakeholders beyond just ACoS. Being recognized as a G2 leader across nine consecutive periods and holding Amazon Advanced Partner status are reasonable trust signals. Sellers who specifically remember and relied on Sellics' original all-in-one Amazon dashboard (including profit tracking and review management features) should confirm which of those original capabilities carried over into the merged Perpetua platform, since the current site's public description leans heavily toward advertising optimization specifically.

Frequently Asked Questions

Is Sellics still a separate product? No — sellics.com now redirects to perpetua.io, and the two have merged.

What does Perpetua specialize in? Automated, goal-based advertising optimization across Amazon, Walmart, and other retail media channels, including DSP and OTT.

Who uses Perpetua? Brands and agencies ranging from mid-market to enterprise, including named clients like Crocs and Mike's Hot Honey.

Is Perpetua pricing public? No, pricing requires booking a demo directly with the company.

Bottom Line

If you're looking for Sellics today, you're looking for Perpetua — a more advertising-focused, enterprise-leaning platform than the original all-in-one Sellics dashboard. Confirm directly with Perpetua which legacy Sellics features (like profit tracking) are still available before assuming full feature parity.