Service
Amazon PPC Advertising & Campaign Management
Overview
We manage Amazon Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns with one goal: profitable growth. Our approach combines granular keyword targeting, bid optimization, and budget allocation with clear reporting so you always know where every dollar goes and what it returns.
What You Get
- •Full-funnel campaign architecture and management
- •Granular bid optimization and budget allocation
- •Transparent reporting with clear ROAS and ACOS metrics
- •DSP and off-Amazon retargeting strategies
Frequently Asked Questions
What does an Amazon PPC agency manage?
An Amazon PPC agency manages your advertising campaigns on Amazon's platform, including Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display ads. This involves keyword research, bid optimization, negative keyword management, campaign architecture, budget allocation, dayparting, placement adjustments, and performance reporting. 595 Agency manages all Amazon ad types with daily optimization.
What is Amazon DSP?
Amazon DSP (Demand-Side Platform) is Amazon's programmatic advertising platform that lets brands reach shoppers both on and off Amazon through display, video, and audio ads. Unlike Sponsored Products, DSP uses audience-based targeting (purchase history, browsing behavior, demographics) rather than keyword targeting. 595 Agency manages DSP campaigns for retargeting, brand awareness, and off-Amazon customer acquisition.
How does Amazon advertising pricing work?
Amazon PPC operates on a cost-per-click auction model. You only pay when a shopper clicks your ad. Average CPCs vary by category ($0.50-$3.00+ for most categories). 595 Agency optimizes bids to maximize return on ad spend while keeping your advertising cost of sale (ACOS) within profitable margins. Our clients see an average 38% reduction in ACOS.