How does 595 Agency help brands launch on Amazon?

595 Agency helps brands launch on Amazon through Brand Registry setup, listing optimization, PPC campaign management, and brand protection. We handle the full launch process from account setup to ongoing marketplace management.

What marketplaces does 595 Agency manage?

595 Agency manages Amazon, Walmart Marketplace, and TikTok Shop. We also provide UGC marketing, creative and branding, PPC advertising, inventory and demand forecasting, P&L management, catalog management, and growth consulting for US brands and manufacturers.

How many brands does 595 work with at a time?

595 works with 5-10 brands at a time to ensure maximum attention and hands-on support for each client.

What is 595 Agency's pricing model?

595 Agency charges a flat fee of $2,000-6,000/month based on brand scale and stage, plus 1-2% commission, the lowest percentage in the industry for full-service Amazon and marketplace management. Every client gets a dedicated account manager, designer, and advertising manager.

Does 595 help with brand protection on Amazon?

Yes. 595 provides comprehensive brand protection including hijacker removal, MAP enforcement, and unauthorized seller control to protect your brand on Amazon.

What cities does 595 Agency serve?

595 Agency serves brands and manufacturers in over 200 cities across all 50 US states, including New York, Los Angeles, Chicago, Houston, Miami, Atlanta, Dallas, Seattle, Denver, and more.

What does an Amazon agency do?

An Amazon agency manages and grows brands on the Amazon marketplace. Services typically include listing optimization, PPC advertising, A+ Content creation, brand protection, inventory strategy, catalog management, and ongoing performance optimization. A full-service agency like 595 Agency operates as an extension of your internal team, handling day-to-day Amazon operations so the brand can focus on product development and supply chain.

How much does Amazon account management cost?

Amazon account management typically costs $2,000 to $15,000+ per month depending on the agency, scope of services, and brand size. 595 Agency charges $2,000 to $6,000 per month flat fee plus 1-2% commission, which includes a dedicated account manager, designer, and advertising manager. This is the lowest percentage model in the industry for full-service management.

Should I hire an Amazon agency?

Consider hiring an Amazon agency if your ad spend exceeds $5,000/month without clear ROAS visibility, your internal team lacks Amazon-specific expertise, catalog complexity has outgrown internal bandwidth, or you are launching on Amazon for the first time. The core question is whether the agency cost is less than the value it creates through improved advertising efficiency, better listing performance, and operational expertise.

What is the difference between Seller Central and Vendor Central management?

Seller Central (3P) means the brand sells directly to consumers through Amazon and controls pricing, inventory, and the customer relationship. Vendor Central (1P) means Amazon buys your products at wholesale and resells them, controlling the retail price. Seller Central offers more control and higher margins; Vendor Central offers Amazon's distribution scale and the "Sold by Amazon" badge. Many brands operate on both simultaneously.

How do Amazon agencies charge?

Amazon agencies typically charge through one of four models: flat monthly fee ($2,000-$10,000+), percentage of revenue (3-15%), hybrid (base fee plus lower percentage), or percentage of ad spend (10-20%). 595 Agency uses a hybrid model with a flat fee of $2,000-$6,000/month plus 1-2% revenue share, the lowest percentage in the industry.

Amazon DSP (Demand-Side Platform) is Amazon's programmatic advertising system for display, video, and audio ads both on Amazon properties and across the web. Unlike Sponsored Products or Sponsored Brands which target active shoppers, DSP reaches audiences based on their Amazon shopping behavior wherever they browse online. It is best used for retargeting, brand building, and new product launches alongside an existing Sponsored Ads foundation.

How does Amazon SEO work?

Amazon SEO is the process of optimizing product listings to rank higher in Amazon search results. This involves keyword research using Amazon search data, strategic placement of keywords in titles, bullet points, descriptions, and backend search terms, plus optimizing images, A+ Content, and pricing. Amazon's algorithm weighs relevance, conversion rate, and sales velocity when determining organic rankings.

Amazon A+ Content: Examples,Best Practices & Conversion Tips

August 27, 2026595 Agency4 min read

Amazon A+ Content replaces a listing's plain-text description with rich modules — comparison charts, lifestyle imagery, brand story blocks — below the fold on a product detail page. It's one of the highest-leverage, lowest-cost investments a Brand Registered seller can make, since it's free to use and directly targets the conversion-rate stage of the funnel, after a shopper has already clicked into the listing.

What Is Amazon A+ Content?

Amazon A+ Content (formerly known as Enhanced Brand Content) is a set of pre-built visual modules — image-and-text blocks, comparison charts, Q&A modules, brand story sections — that Brand Registered sellers can use to replace the standard plain-text product description. Premium A+ Content extends this with additional module types (video, larger interactive comparison charts) for sellers who meet Amazon's eligibility bar, typically tied to account history and content quality.

Why It Matters

By the time a shopper scrolls past the images and bullets to reach A+ Content, they're already interested — this section's job is answering remaining objections and closing the sale. Listings with well-built A+ Content consistently show measurably better conversion rates than those without it, and since it's free to any Brand Registered seller, the return on the time invested is typically very high relative to almost any other listing improvement.

Step-by-Step Process

1. Lead With a Comparison Chart if You Have a Product Line

If you sell multiple variants or a product line, a comparison chart addressing "which one is right for me" answers one of the most common pre-purchase hesitations directly on the page, reducing both bounce and return rate from shoppers who picked the wrong variant.

2. Use Lifestyle Imagery to Show Context, Not Just the Product

Studio product shots belong in the main image gallery; A+ Content is where lifestyle imagery showing the product in actual use, scale references, and "what's in the box" visuals do the most work to close remaining doubt.

3. Address Objections Explicitly With a Q&A or Feature-Benefit Module

Pull your most common pre-sale questions (from customer service, Q&A section, or reviews) and answer them directly in an A+ module — this preempts hesitation rather than hoping the bullet points already covered it.

4. Include a Brand Story Module for Trust

A short, specific brand story module (not generic "we care about quality" copy) builds trust, particularly for higher-consideration or higher-price-point purchases where shoppers are evaluating the seller as much as the product.

5. Apply for Premium A+ Content If Eligible

Premium A+ unlocks larger, more interactive modules including video, and it's free. As of 2026, the core bar is a Brand Story module published on every brand-owned listing plus five approved standard A+ Content submissions within the past 12 months — Amazon doesn't publish a fixed rule set beyond that and adjusts criteria periodically, so check A+ Content Manager directly to see if your account currently qualifies.

6. Test and Iterate, Don't Set-and-Forget

Treat A+ Content like any other conversion asset — watch conversion rate before/after a rebuild, and revisit it when the product, competitive set, or common objections change.

Common Mistakes to Avoid

Filling A+ Content with generic stock imagery that doesn't show the actual product in use.
Repeating the same information already covered in the bullet points instead of adding new value.
Never actually building A+ Content despite being Brand Registered and eligible.
Building it once at launch and never revisiting as new objections or competitors emerge.
Ignoring mobile rendering — many A+ modules render differently on mobile, where most traffic actually lands.

Tools & Resources

Amazon's A+ Content Manager (native in Seller Central, no extra tool required).
See also: Amazon Brand Registry: What It Is and Why Your Brand Needs It, Amazon SEO: The Complete Keyword & Listing Optimization Guide, How to Get More Amazon Reviews Without Violating TOS.

FAQ

What is Amazon A+ Content?

It's a set of rich visual modules — comparison charts, lifestyle imagery, Q&A blocks, brand story — that Brand Registered sellers can use in place of a plain-text product description to improve conversion rate.

How long does it take to build A+ Content?

A single ASIN's A+ Content can typically be built in a few hours once imagery and copy are ready; approval review by Amazon usually takes a few business days.

Do I need Brand Registry for A+ Content?

Yes, A+ Content requires Brand Registry enrollment.

What's the most common mistake brands make with A+ Content?

Filling it with generic imagery and repeated bullet-point information instead of using it to address real, specific pre-purchase objections.

How much does Amazon A+ Content cost?

Standard A+ Content is free for Brand Registered sellers; Premium A+ Content has no direct fee either but requires meeting Amazon's eligibility criteria.

Key Takeaways

A+ Content is free, high-leverage, and targets the conversion stage after a click has already happened.
Comparison charts and objection-focused modules typically outperform generic lifestyle-only layouts.
Premium A+ Content adds video and larger modules for eligible accounts.
Treat it as an ongoing conversion asset to test and iterate, not a one-time build.